Online identification for club cards with iDIN

March 13, 2019

iDIN is an online identification service for individuals developed by a group of Dutch banks. It uses the reliable log-in method of banks and ensures that people can register and log in securely. Up until now, iDIN has mainly been used by government agencies, insurance companies and webstores. Recently, football clubs FC Utrecht, Vitesse and AZ also started to use iDIN for identification.

demo clubcard mockups of FC Utrecht, Vitesse and AZ

Getting to know who buys a ticket from the club

For professional football clubs it is, for a number of games, very important that they know exactly who the owner of the online account is. Is he who he claims to be? Even police and local government have a say in these rules. This is the case for buyers of tickets for high risk games and for club cards (memberships in SRO). 
A club card does not give direct access to games, but having it is a precondition for someone who wants to buy a ticket for a risk match or a season ticket. The information of who bought a clubs card for a specific club is stored centrally in a KNVB database where stadium bans are also recorded. All clubs are obligated to check this database before the actual transaction is completed, to see if the buyer doesn’t already possess a clubcard from a rival club (or has a stadium ban). This whole process only works if the buyer is reliably identified.
Up until now this identification was done by sending passport copies or going to the stadion in person. Very cumbersome, time-consuming and expensive.

iDIN as a verification method within TicketTrigger

In our software product TicketTrigger Football we have therefore integrated iDIN technology as a verification method. This makes reliable identification possible online. That saves the clubs a lot of manual work and is faster and more user friendly for the fan. An added benefit is that this allows the online sales to continue a few more days and therefore increases ticket sales.

The ‘Betaalvereniging Nederland’ made a video item how iDIN is used this in their second edition of betaalTV

The whole episode can be seen on betaalvereniging.nl

This technology is in use at: FC Utrecht, Vitesse, AZ, Willem II and PSV

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