Friends Arena

Friends Arena

Cases | Friends Arena
TicketTrigger Football is used by the Friends Arena in Stockholm. The venue has a total capacity of 65,000 at concerts and seats 50,000 at football matches.

About the Friends Arena

Opened in 2012, the venue serves as the national stadium of Sweden’s men’s football.  As one of our first clients to use our Ticket Trigger football product, Friends Arena is capable of integrating the SRO4 possibilities into their website.

Seamless integration

The sales of sports-, train- & parking tickets has been made to fit into the website. All elements in the saleflow are seamlessly integrated into the online experience.

Screen capture of the seatpicker

A complete shopping basket

‍The shopping basket gives an overview of the order in a convenient way. Important for the conversion is the ability to modify the chosen seats, add coupons, and see available payment options.

Screen capture of the check out page


With the business club feature the client can order a number of seats as a kind of balance (dutch; strippenkaart). During the season this balance can be used to select seats for specific games. This feature can be used for sponsors or as something between individual ticket sales and subscriptions to series.
Ordering tickets is only a click and a financial transaction away. The makes the business club an easy-to-use feature for companies.

Screen capture of the business club section in the sale flow

This case summed up

  • Brand experience: we were able to create an unique brand experience that looks good and sells great.
  • Information exchange: special routing of customers to exchange information between the website and SRO.
  • Area layout: Arena specific layout for events in the basket.
  • Marketing toolset: With deep linking to different sale points we created the tools for the Friends marketing team they need.
  • E-ticket: General e-ticket download in the client section with the use of external barcodes from fortress.

Other cases

Online ticketing for PSV Eindhoven

PSV is using our TicketTrigger Football software. We implemented some extra features that allowed PSV to integrate the software in their back-end.